Privacy Policy

Lillie Maes Boutique respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share and protect personal information when you visit lilliemaesboutique.com, place an order, contact us or otherwise interact with our services.

For the purposes of applicable data protection law, Lillie Maes Boutique is responsible for determining how and why your personal information is processed.

Our Contact Details

Lillie Maes Boutique
34 Witbank Rd
Darlington DL3 6SD
United Kingdom

Email: info@lilliemaesboutique.com

Personal Information We Collect

Depending on how you interact with our website and services, we may collect the following types of personal information:

• Name
• Billing and delivery address
• Email address
• Telephone number, where provided
• Order and purchase information
• Payment-related information
• Account information, where customer accounts are available
• Communications you send to us
• Returns, refunds and customer service information
• Marketing preferences
• IP address
• Browser, device and operating system information
• Website activity and interaction information
• Cookie and similar technology information

How We Collect Personal Information

We may collect personal information directly from you when you:

• Place an order
• Create or use a customer account
• Contact us with a question or request
• Request a return or refund
• Subscribe to marketing communications
• Complete a form on our website
• Interact with our website

We may also receive information automatically through cookies and similar technologies, or from service providers that assist us in operating our store and fulfilling orders.

How We Use Your Personal Information

We may use your personal information for the following purposes:

• To process and fulfil your orders
• To process payments and transaction information
• To arrange delivery of your order
• To provide order confirmations and service-related communications
• To manage returns, refunds and exchanges
• To respond to customer service enquiries
• To operate, maintain and improve our website
• To detect and prevent fraud, misuse and security threats
• To maintain appropriate business and financial records
• To comply with legal and regulatory obligations
• To send marketing communications where you have provided consent or where otherwise permitted by applicable law
• To understand how customers interact with our website and services

Lawful Bases for Processing

Under applicable UK data protection law, we rely on one or more lawful bases when processing personal information.

These may include:

• Contract: where processing is necessary to fulfil an order, provide requested services or take steps at your request before entering into a contract.
• Legal obligation: where we need to process information to comply with applicable laws, tax requirements, accounting obligations or other legal responsibilities.
• Legitimate interests: where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms. This may include improving our services, maintaining security, preventing fraud and managing our business operations.
• Consent: where you have given us permission to process your personal information for a particular purpose, such as certain types of marketing or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

Payment Information

Payments made through our website are processed using payment service providers made available through our ecommerce platform.

We do not need to directly store your complete payment card details in order to process your purchase. Payment providers may collect and process payment information in accordance with their own privacy and security practices.

How We Share Personal Information

We may share personal information with third parties where necessary to operate our store, provide services to you or comply with legal obligations.

These may include:

• Ecommerce and website platform providers
• Payment processors and financial service providers
• Delivery, courier and fulfilment providers
• IT, hosting and security service providers
• Customer service providers
• Analytics providers
• Marketing and advertising service providers, where applicable
• Professional advisers such as accountants, legal advisers or auditors
• Government authorities, regulators or law enforcement agencies where required by law

We only share personal information where there is an appropriate reason to do so and seek to limit the information shared to what is reasonably necessary for the relevant purpose.

Shopify

Our online store is operated using Shopify. Shopify provides the ecommerce platform that enables us to offer our products and services online.

Information you provide through our store may be processed by Shopify and its service providers as necessary to provide ecommerce, security, payment and related services.

You can learn more about Shopify's privacy practices by visiting Shopify's Privacy Policy.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve functionality and, where applicable, support advertising and marketing activities.

Some cookies are necessary for the website to function properly. Other cookies, such as analytics or advertising cookies, may require your consent before they are used.

Where required by applicable law, you will be given options to manage your cookie preferences.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect how some parts of the website function.

Marketing Communications

If you choose to receive marketing communications from us, we may use your contact information to send you information about our store, offers or other relevant updates.

We will send electronic marketing communications only where we have an appropriate legal basis to do so.

You can unsubscribe at any time by using the unsubscribe option included in a marketing message or by contacting us at info@lilliemaesboutique.com.

Unsubscribing from marketing communications will not prevent us from sending you necessary service messages relating to an order or customer service request.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer support, maintaining appropriate business records and meeting legal, tax, accounting and regulatory requirements.

The length of time we retain information may vary depending on the type of information, why we collected it and any legal obligations that apply.

When personal information is no longer required, we will take appropriate steps to delete, anonymise or securely dispose of it, where appropriate.

International Data Transfers

Some of the service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure the transfer is made in accordance with applicable data protection law. Depending on the circumstances, this may include relying on applicable adequacy regulations or appropriate contractual safeguards.

How We Protect Personal Information

We use reasonable administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Your Data Protection Rights

Depending on the circumstances and subject to applicable UK data protection law, you may have rights relating to your personal information, including:

• Right of access: you may request information about the personal information we hold about you and request a copy of it.
• Right to rectification: you may ask us to correct inaccurate or incomplete personal information.
• Right to erasure: you may ask us to delete your personal information in certain circumstances.
• Right to restrict processing: you may ask us to restrict how we use your personal information in certain circumstances.
• Right to object: you may object to certain types of processing, including processing based on legitimate interests and direct marketing.
• Right to data portability: in certain circumstances, you may request that personal information you provided to us be transferred to you or another organisation in a structured, commonly used and machine-readable format.
• Right to withdraw consent: where we rely on your consent, you may withdraw that consent at any time.

These rights may be subject to certain legal conditions, limitations or exemptions.

To exercise any applicable data protection rights, please contact us at info@lilliemaesboutique.com.

We may need to request information from you to confirm your identity before completing certain requests.

Automated Decision-Making

We do not intend to make decisions about you based solely on automated processing that produce legal or similarly significant effects unless this is permitted by applicable law and appropriate safeguards are in place.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, technology or legal and regulatory requirements.

When we update this policy, we may revise the "Last updated" date shown at the top of this page.

Complaints

If you have a concern about how we use your personal information, please contact us first so that we can review and address your concern.

You also have the right to raise a concern with the UK's data protection regulator, the Information Commissioner's Office (ICO).

For information about contacting the ICO, please visit https://ico.org.uk/make-a-complaint/.

Contact Us

If you have questions about this Privacy Policy, how we process personal information or wish to exercise a data protection right, please contact us:

Lillie Maes Boutique
34 Witbank Rd
Darlington DL3 6SD
United Kingdom

Email: info@lilliemaesboutique.com